The guide to using customer feedback to grow your SaaS
Here's the Customer Feedback Playbook on growing your SaaS business. Strategy, tactics, templates, tools, and more.
If you want a playbook on how to use feedback to grow, you're in the right place. Here's where you'll find strategy, tactics, templates, scripts, tools, expert interviews, and more.
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Table of Contents
- Why you should collect and use customer feedback to drive product development
- How to organize user feedback
- How to set up a customer feedback system
- Where should you gather customer feedback from?
- How do others collect customer feedback (with examples from the wild)
- What should you tell customers when they ask for a feature?
- Seven reasons to not collect feedback with a public voting board
- When to ask users for feedback in the SaaS customer journey
- Five teams to collect product feedback from in a SaaS company
- How to collect feedback received over the phone or video chat
- How to painlessly centralize customer feedback
- How to automate collecting customer feedback
- When and what kind of customer feedback should you track
- How to share customer feedback with Product Management team and other stakeholders (devs, execs, etc)
- What questions should you ask when you're asking for feedback?
- How to organize your customer feedback to be useful?
- How to prioritize customer feedback on your product roadmap?
- How much time should you spend on customer features vs. “strategic” features?
- How to use customer feedback to build a good feature
- How to track customer-requested features through your development pipeline
- How to close the loop on customer-requested features
- How Junior employees can wield undue influence over the product roadmap
- How and why Customer Success should drive more of your product roadmap
Track feedback from your tools
Last updated August 12, 2020Centralize customer feedback from all your tools
Centralize feature requests received in Help Scout, Intercom, Slack, or any other tool with Zapier or our Chrome Extension.
Then:
- Prioritize feature requests by things like number of votes, MRR, and Plan
- Share customer verbatims with your product and dev teams
- And close the loop with customers