This guide is a comprehensive overview of why and how you should use a system to gather and use customer feedback to build better software and drive growth at your company.
It’s for Product Leaders at B2B SaaS companies.
It’s based on in-depth conversations with hundreds of Product Managers at B2B SaaS companies that make products - great products - that you know and love.
It’s also born from our experience working on and running product and engineering teams at large companies like Microsoft and ESPN.com, startups like Predictable Revenue, and our own bootstrapped companies.
We’ve started and sold multiple businesses, and felt the pain of trying to use customer feedback to make good product decisions.
Sure, we’d cobbled together piecemeal solutions. But we always felt nagging doubts. Perhaps we could be building things that our customers wanted MORE than the things we were building.
It seemed like the answer to that question lay in getting a more comprehensive picture of our feedback.
And after talking to Product Leaders at some of the world’s fastest growing and customer-focused companies, it was clear they felt the same way.
So, below is the guide we wish we had when we were starting our careers.
And as of today, you can send your customer data from Segment to Savio.