Capture customer verbatims, not just upvotes

There's no need for product feedback to be filtered through your customer-facing teams. You can read the exact words customers use to describe their problem. This gives you more clarity and context about their root problem.

Why are verbatims important?

They help you understand the exact problems your customers have better than an upvote or having your customer-facing teams paraphrase. Plus they're less work for your team to capture.

Isn't it easier to just collect upvotes?

It's easier. But it's less likely to help you solve a customer's root problem. Reading a customer's exact words helps you understand their root problem in a way an upvote never will.