Canny pricing in 2023: How much does Canny cost?
Canny is a customer feedback management tool that lets SaaS companies collect and organize customer feedback. Its features include feedback boards, user voting, and integration with other tools such as Slack and Intercom. You can use it to centralize customer feedback and prioritize new features on a roadmap.
So is it right for you? And what does Canny cost?
Here’s everything you need to know about deciding whether Canny is worth it: its pricing, features, reviews, and alternatives.
Canny pricing in 2023
Canny’s pricing model is quite simple. There are three plans.
The “Free” plan gets you basic features you need to gather and prioritize feedback, like a voting board and an in-app feedback widget tool. It doesn’t cost anything. You get:
3 Owner/Manager seats
2 feedback boards
Its features are limited—for example, you can’t segment feedback by customer attributes, and you can’t make your feedback boards (or any of their contents) private. You also only get one integration, which makes collecting feedback somewhat inflexible.
The “Growth” plan is $400 per month—$4,800 per year. It gets you:
5 Owners/Manager seats (+ $40/month for additional seats)
Unlimited integrations (although some, like HubSpot and Salesforce, aren’t included)
This plan has most of the features you need to really collect and prioritize feature requests, like user segmentation and unlimited integrations.
The “Business” plan is for enterprises. It’s a custom price and you get more flexibility with branding and compliance. You also need it to get access to the following integrations:
Azure Active Directory
HubSpot (you have to pay extra for this one)
Salesforce (you have to pay extra for this one)
Who is an “Owner/Manager” in Canny?
Each plan limits how many “Owner/Manager” seats you can have.
Owner/Managers are the admins that manage feedback and roadmaps. These will be your PMs, maybe some Customer Success team members, or on some teams, even a senior dev.
Contributors are people who submit feedback. You can have an unlimited number of these on any plan. These are people like your Customer Success team members, your Sales team, your help desk or customer support people, and perhaps even individuals on your marketing team.
End users are people who vote on your voting board, submit feedback, or comment on feedback—i.e. Your customers and users. You can have unlimited end-user seats.
Is there a free trial of Canny?
Yes: there is a free plan as well as a free trial of paid plans.
Canny is one of the few free feature request tracking apps. Its free plan offers the basic functions of your system, including unlimited owners/managers, as well as collaborators and feedback boards. There is no time limit, but it has very limited features.
There is also a 14-day free trial on the Growth plan. You can start it without providing credit card details.
You can’t start a free trial of the Business plan, but you can request a demo to learn more about it.
Caveat #1: Prices differ based on how you’re billed
If you pay for a year in advance, you get a 10% discount. To receive this discount, you must contact them.
Caveat #2: Discounts for startups
Canny offers discounts on the "Growth" plan for early-stage companies. They give you 75% off your first year using the platform and 50% off your second year.
They don’t list the requirements, you have to engage with their bot to see if you qualify, including giving your contact information.
Caveat #3: Discounts for some company categories
Canny also offers discounts for companies in specific segments such as healthcare, non-profit, and education. You have to contact them directly to get the details, including how much the discount is for.
Canny pricing calculator
So what will it actually cost you? Here are some scenarios.
Scenario 1: You’re a small team with 3 Owners
Imagine you’re a startup, and you want 3 seats for editors—one for a PM, your Dev lead, and a CS lead, for example. You need to collect feedback from Intercom, Slack, and through a feedback board. And imagine you want to be able to collect feedback as well as segment it so that you can prioritize your product roadmap effectively.
You would need the Growth plan. The free plan wouldn’t let you segment and wouldn’t let you have more than one integration.
You would pay $400 per month or $4,800 per year.
(Compare with Savio: For the same features in Savio and three seats, you could fit on the SMB plan for $49/month or $588 per year. Savio would save you over $4,000 each year.)
Scenario 2: You’re a larger company with 15 Owners
Now imagine you’re a large company, and you need 15 Owner/Manager seats for everyone—your PMs, CS leads, etc.
You could still use the Growth plan, but you’d have to pay for 10 extra seats. You’d pay $800 per month or $9,600 per year.
(Compare with Savio: For the same features in Savio and three seats, you could fit on the Scaling plan for $199/month or $2,388 per year. Savio would save you over $7,000 each year.)
What do you get for that price?
So what are the features you get for that price?
1. Centralize and organize your team's insights and customer feedback on one feature voting board.
2. Analyze your feedback with filters, tags, and segmentations to help you make decisions (if you’re on the Growth plan).
3. Prioritize your feature requests and organize them on a visual roadmap document so your team can stay aligned.
4. Announce changes on a changelog.
Canny reviews—is it worth the cost?
Canny is expensive. Is it worth the investment? Here’s what Canny users have said about the pros and cons.
Users generally like Canny. They report that it is easy to use and efficient for getting feedback from customers. Some of the specific pros that they mention are:
Reliable for capturing feedback
Much less manual than tracking in spreadsheets
Ease of use with an intuitive interface
Responsive customer support
Much more efficient compared to receiving feedback via email or chat
A review from Jahanzeb S. on Capterra
However, users also mentioned some cons of using Canny. Some of the specific downsides of the software include:
The price—it’s quite expensive for the features it has
Segmentation isn’t built in—you have to be on the Growth plan to use it
The design isn’t always intuitive or easy to use
You can’t remove the “Powered by” branding
The voting board can’t be configured to remove bias
A review by Anirudh K on Capterra.
Are there more affordable alternatives to Canny?
Savio has most of Canny’s features
Savio is one of the best Canny alternatives and is much more affordable. It is lightweight and easy to use, allowing you to track and segment feature requests so you can quickly see which of your customers want which features. That way, you can find and build your highest-impact features.
It also has a lower price tag.
There are two features that Canny has but Savio is missing: a visual roadmap (it’s in the works 😉) and a changelog.
On the other hand, Savio beats out Canny in several ways.
A better voting board
Canny offers a feedback board, which centralizes feedback from multiple sources and automates the grouping of similar requests.
However, like most voting boards, Canny’s can introduce bias.
People tend to vote for what’s already popular; Canny’s board shows the number of upvotes for each feature
People also tend to start at the top of the list; Canny’s board can’t randomize post order.
Savio’s board helps you avoid the pitfalls of feature voting and minimize bias so you get a clear, undistorted view of the voice of your customers.
You can hide vote counts, so users don't just vote for what's already popular
You can randomize the feature request list, so that users don't only vote for the first ones
You can make features public or private, so you can control which features everyone can see
Centralize product feedback from anywhere
Canny has quite a few integrations. You can easily centralize feedback from Intercom, Zendesk, Slack, HubSpot, Microsoft Teams, and Salesforce. You can also connect to other apps using Zapier.
What if you get feedback from somewhere else?
Savio has many of the same integrations, including for Intercom, Zendesk, Slack, HubSpot, and Salesforce. We also integrate with some that Canny doesn’t, including Help Scout and Shopify.
But in addition, we have a Chrome Extension that lets you easily bring in feedback from any web tool. And if that still doesn’t work, we have an API that you can use to connect to anywhere. You can even collect feedback via email by simply forwarding a message to your Savio inbox.
Together, these give you more flexibility with collecting product feedback than Canny does.
Savio centralizes feedback from any channel.
Organize and segment your feedback and feature requests
Canny lets you segment your feedback so you can prioritize it better.
So does Savio. Savio’s powerful customer segmentation is built into every plan. It lets you filter and sort to quickly find your highest-impact feature requests. For example, you can find:
The features your Enterprise customers are asking for
The features your free plan customers would pay for
The features with the highest cumulative MRR
The features new prospects are asking for
Here, we’ve filtered and sorted to find features with the highest cumulative MRR.
With the right information in hand, you can build better software that responds to your customers’ real needs.
Savio unites your team around your customers
Canny gives you tools to communicate product decisions and keep stakeholders engaged.
So does Savio.
You can share your feedback with your teams to justify or advocate for new features making it onto your roadmap.
Send feedback to colleagues and stakeholders to explain your product decisions
You can also quickly close the loop with customers to keep them engaged. Send personalized email messages when you build a feature that your customers have asked for.
Savio lets you close the loop in just a few clicks.
Close the customer feedback loop in Savio with just a few clicks.
The takeaway: Canny is one of the more expensive customer feedback tools
Canny offers tools you can use to collect and prioritize user feedback and feature requests. It lets you collect feedback, create public roadmaps, and manage a backlog of feature ideas.
But it’s expensive for the value it provides.
Savio gives you the essential features you need to turn your customer insights into a better product. It will help you understand what your customers want, develop your product strategy, and align all your teams around a central product vision.
And you’ll save thousands each year using Savio instead of Canny.
Check out exactly how Savio can help you build a better product.
Kareem is a co-founder at Savio. He's been prioritizing customer feedback professionally since 2001. He likes tea and tea snacks, and dislikes refraining from eating lots of tea snacks.
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