Productboard Pricing in 2021: How much does Productboard Cost?

Productboard logo pricing review

Productboard helps companies become more customer-centric by making it easy to build product roadmaps. The app provides a complex and detailed way to visualize your product roadmap and connect it to your development process. It also allows you to compile customer feedback to help you prioritize feature requests.

So how much does Productboard cost? And is the price worth it?

Here’s everything you need to know about Productboard’s pricing and software in 2021.

Productboard Pricing in 2022

Productboard’s pricing is available on its website. They offer the following plans:

  • “Essentials” at $20 per month per Maker

  • “Pro” at $60 per month per Maker

  • “Scale” at a custom price (it was $100 per month per maker in 2021)

  • “Enterprise” which comes with a custom quote

Productboard’s pricing for each of its plans (billed yearly).

Note: Each plan’s price is per “Maker”, so the true cost of Productboard depends on how many Makers you have on your team. This makes the true cost of Productboard somewhat opaque: it can be difficult to know what you will pay for it until you really start using it and see what features you need and how many of your teammates need to be “Makers”.

Who is a Maker in Productboard?

A Maker is one of your teammates that has full access to edit, update, add, create and prioritize feature ideas, insights, and roadmaps.

Your customers or users are not Makers—you get unlimited customer feedback on any plan. You can also have unlimited “Contributors” and “Viewers”. Contributors share ideas and submit feedback requests. Viewers can see the roadmap but can’t add anything or make updates.

Is there a free trial of Productboard?

Yes, Productboard offers a 15-day free trial for the Essentials and Pro plans. They don’t require a credit card to start your trial. They also offer discounts for charities and some non-profits. You have to talk to Sales person to try out the Scale or Enterprise plans.

Caveat #1: Prices differ based on how you’re billed

The above pricing assumes that you choose to be billed yearly. You can also choose to be billed monthly. If you do, it’s a little more expensive for the Essentials and Pro plan.

  • Billed monthly, the Essentials plan costs $25 per month per Maker

  • Billed monthly, the Pro plan costs $70 per month per Maker

Productboard pricing for each of its plans (billed monthly).

Caveat #2: Minimum number of users on yearly plans

Productboard notes that if you choose the less expensive yearly plan, you will have to pay for a minimum number of users.

“If you are on a yearly plan, your contract includes a fixed minimum of Makers.”

However, this currently only applies to the “Scale” plan, billed yearly. In that plan, there is a minimum of 5 Makers. That means it’s a minimum $500 monthly spend (or $6,000 yearly minimum spend).

Our team has confirmed with Productboard support that there is currently no fixed minimum number of Makers on the Essentials and Pro plans.

Productboard pricing calculator

Because the price varies depending on the size of your team and the type of billing, we’ve created some scenarios to help you calculate what Productboard would cost for your particular scenario. We’ve also included a comparison with Savio, an alternative to Productboard.

Scenario: You’re a small team with 3 Makers

You’re a small team with 3 individuals who need to be able to create, edit, and prioritize feature requests. You want to be able to collect customer feedback into a centralized place and then use that feedback to help you prioritize which features to build next.

Productboard: You would need the “Pro” plan. The “Essentials” plan doesn’t let you collect and organize customer feedback. You don’t need the extra features that come with the “Scale” plan. You would have to pay for each of the three “Makers” on your team.

Savio: With three Makers (at Savio, we call them “Teammates”) you would fit comfortably in the SMB pricing plan.

Productboard Pro plan with 3 Makers (billed monthly) Productboard Pro plan with 3 Makers (billed yearly) Savio SMB plan

$180 per month ($2,160 per year)

$150 per month ($1,800 per year)

$49 per month ($588 per year)

Scenario 2: You’re a large company with 15 Makers

You’re a medium-sized or large company and you want an effective way to collect feedback from your users. You have 15 teammates that need to be able to create, edit, and prioritize feature requests. You also want to integrate with various feedback channels like Intercom, Zendesk, and Slack.

Productboard: You can get away with the “Pro” plan because you don’t need more advanced features like visualizing feature dependencies or managing multiple product releases.

Savio: You would need the “Scaling” plan to accommodate all 15 of your teammates

Productboard Pro plan with 15 makers (billed monthly) Productboard Pro plan with 15 makers (billed yearly) Savio SMB plan

$900 per month ($10,800 per year)

$750 per month ($9,000 per year)

$199 per month ($2,388 per year)

What was Productboard’s Pricing in the past?

Productboard’s pricing strategy has changed over time. In 2015, their pricing strategy was very similar to Savio’s: they charged a simple monthly fee for each plan. Plans differed in terms of features and the number of “Editors” that were included.

Starting in 2016, Productboard shifted to a pricing strategy that charged per app user. “Users” included both what they now call “Makers” as well as “Contributors”. These plans allowed an unlimited number of viewers, as well as an unlimited number of customers to provide feedback.

In 2018, they split up “User” into two different roles: “Editor” and “Contributor”. They began charging per Editor and each plan also included a limited number of Contributors in each plan—people like your sales and customer success teammates who contribute feedback but do not edit or prioritize it.

In 2019, they changed their terminology to use “Maker” instead of Editor, and they’ve stuck with that terminology since then. They also reduced the number of Contributors that can send in feedback from your customers.

Finally, in 2020, Productboard adopted the current pricing plan. They continued charging by the number of Makers but included an unlimited number of viewers and contributors to each plan. They also added an “Essentials” plan with very limited features.

What do you get?

Productboard offers a sleek app for helping you to build a product based on what your customers want. It offers three primary solutions.

1. The first is a centralized repository for your customer feedback. You can collect all your feedback and feature requests in one place.

2. The second is the ability to visually prioritize the features that support your objectives.

3. The third is the ability to create visual roadmaps that you can share with your team.

There are also a number of useful Productboard integrations available, including with Slack, Microsoft Teams, Zapier, Salesforce, Zendesk, Intercom, Jira, GitHub, and more.

So, is Productboard worth it?

Productboard reviews make it clear that most customers like the tool, although it has some limitations. Here are some of the pros and cons of Productboard.

Productboard Pros

Lots of people really like Productboard. They note that it’s a well-designed tool that’s aesthetically pleasing. They’re especially attracted to the roadmapping feature that makes it easy for Product teams to connect with Devs.

Productboard review source: Drew A.

Its ability to create beautiful and complex product roadmaps is one reason some companies are using Productboard in place of Jira and other roadmapping software tools.

Productboard Cons

However, some users say that Productboard is a bit “Overkill”. It can be more complex than what users really need.

And while the roadmapping features can be nice, Productboard isn’t as strong in the feedback collection piece as some users would like. In the words of one reviewer,

“It's clear the company is very focused on delivering roadmapping features which is a dying art. Most progressive product companies are less focused on roadmaps and prioritization formulas and more focused on looking at the learnings they are constantly getting from customers, and organizing those identified opportunities.”

Productboard review source: Morgan P.

The same user notes that Productboard is limited when it comes to feedback segmentation. Slicing and dicing feature requests by customer attribute is critical to understanding what your users really want. Productboard doesn’t do that easily (shameless plug: segmenting and filtering feature requests is one of Savio’s strengths).

“Also [Productboard’s] segmentation is so frustrating!! We would love to have company information in there and be able to filter and sort the insights based on that, but it's so frustrating that it is only based off of email domains--we'd like to import this information or have it imported from an integration. Also the user segmentation is so useless! What's the point of even using tags if you can't dynamically sort by them!”

Another complaint about Productboard is with respect to billing. Some customers noted that billing is not transparent, and that it’s easy to add extra Makers without meaning to. Sometimes they do not even alert you when you will be charged for additional Makers.

Productboard review source: Hana T.

Are there more affordable alternatives to Productboard?

Absolutely. Productboard is one of the more expensive product roadmapping applications around (although it’s not as costly as UserVoice).

The cost might be justified if its features are exactly what you’re looking for: a (limited) system for collecting feedback that connects to a well-designed roadmapping tool. But there are many Productboard alternatives that are less expensive and can provide just as much value.

Savio is one of the best Productboard alternatives for tracking customer feedback and feature requests. It’s lightweight, easy to use, and lets you slice and dice your feature requests so you can see which of your customers want what.

More Productboard competitors and pricing: Save $6,000 Every Year with These 14 Productboard Alternatives for Tracking Customer Feedback

The takeaway: Productboard is ideal for larger organizations that need basic feedback collection coupled with a roadmapping tool

Productboard’s real strength is building complex product roadmaps that incorporate strategic priorities and basic product feedback. If you need complex roadmaps, Productboard may be a good fit for you.

But it’s limited in what it can do with customer feedback. In particular, it can’t slice and dice feature requests by MRR, plan, or other relevant attributes. If you’re looking for a clean and lightweight solution for collecting, organizing, segmenting, and prioritizing feature requests, Savio is a better choice.

Get started with Savio and start making the product your customers want. Sign up for a free trial of Savio here.

(And thank you to these articles for providing the information used to create this article.)

Last Updated: 2022-03-27

Kareem Mayan

Kareem is a co-founder at Savio. He's been prioritizing customer feedback professionally since 2001. He likes tea and tea snacks, and dislikes refraining from eating lots of tea snacks.

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