ProdPad Pricing 2023: How Much Does ProdPad Cost?
ProdPad is a product management software tool that helps companies plan, prioritize, and manage their product development efforts. It provides three main modules:
Roadmaps, for building visual product plans and strategies
Ideas, for capturing product ideas in a backlog and prioritizing
Feedback, for a feedback widget and segmenting by customer
Basically: if you’re looking to build software products, ProdPad can help you plan and coordinate them.
So how much does ProdPad cost? And what do users think—is it worth the price?
Here’s everything you need to know about ProdPad’s pricing and software in 2023.
ProdPad pricing in 2023—plans and features
Prodpad pricing is a bit complicated because it depends on your team size and what modules you want. Here’s how their pricing model works and the features each plan has.
The roadmaps module helps take your product strategy and turn it into a visual document that you can share with your teams and stakeholders. There are two plans: Roadmaps Essentials and Roadmaps Advanced.
Roadmaps Essentials is $24/editor/month. It gets you:
Unlimited “Now/Next/Later” product roadmaps
1 set of objectives
Product canvas with vision and value
Roadmaps Advanced is $44/editor/month. It gets you everything in Essentials, plus:
Portfolio management with multi-level roadmaps
Portfolio and product line canvases
Full OKR management at the portfolio and product levels
Customizable roadmap publishing and sharing
Detailed data and authentication controls
ProdPad’s pricing for Roadmaps.
Basically: Get the Roadmaps module if you want a visual representation of your product strategy. Get the Essentials if you have a small team with basic needs; get the Advanced one if you have a larger team and need things like OKR management or customized sharing for multiple audiences.
Here’s where it gets a bit complicated. Most other customer feedback analysis tools roll their ideas backlog and their customer feedback into one thing. ProdPad splits it up into two: the Ideas module and the Feedback module.
The “ideas” portal is like an internal backlog of your feature requests. You prioritize them here, and then put them on your roadmap. There are two plans: Essentials and Advanced.
Ideas Essentials is $24/editor/month. It gets you:
Capture unlimited ideas
Backlog management with list, chart, and workflow views
Idea scoring and voting
A visual prioritization grid
Idea email dropbox for your whole team
AI can help identify related or duplicate content
Ideas Advanced is $36/editor/month. It gets you everything in Essentials, plus:
You can import your backlog from Jira
Sync with your Dev tool
Data and authentication controls
ProdPad’s pricing for Ideas.
Basically: get the Ideas Essentials if you want to manage a big list of product ideas. Get the Advanced plan if you want it to connect with your Development team workflow and their tools.
Last but absolutely not least, they have a feedback management tool.
Whereas the Ideas portal is more of an internal backlog that holds ideas, the Feedback portal is essentially a suite of tools—a feature voting board/portal, an in-app feedback widget, and an email drop box—that lets you collect feedback and ideas from your customers.
Again, there are two plans: Essentials and Advanced.
Feedback Essentials is $24/editor/month. It gets you:
A single customer feedback portal and widget
A feedback email dropbox to collect feedback that comes via email
Capture unlimited ideas
Segmentation feedback (by customer, company, persona, source, and more)
AI-powered similarity matching to surface themes
Feedback Advanced is $36/editor/month. It gets you everything in Essentials, plus:
Create unlimited customer feedback portals
Portal white-labelling with full branding flexibility
Collect feedback through your CRM and support tools
Detailed data and authentication controls and permissions
ProdPad’s pricing for Feedback
Basically: Get the Feedback Essentials plan if you want to be able to collect feedback from your website. Get the Advanced plan if you want more than one portal or if you get feedback through your Sales Team’s CRM or your Customer Success team’s support tool.
ProdPad pricing details and FAQs
As always, the devil is in the details when it comes to pricing. Here’s what you need to know to accurately estimate your spending on ProdPad.
Who is an “editor”?
ProdPad charges “per editor”, which makes estimating the cost a little tricky.
An editor is someone that has full access to create, edit, update and prioritize all resources within the account. Editors are usually those actively working on your product—your product team members and maybe senior Devs. Each editor needs a paid seat.
A reviewer is someone that can add and edit their own ideas and feedback, but can't edit ideas added by others, access company settings, or make any changes that will impact the product process (edit roadmaps, integrations, or workflow.) Your CS team members would probably be reviewers, as would your Devs, Sales team members, etc. You can have unlimited reviewers—they’re free.
Is there a free trial of ProdPad?
Yes, there’s a free trial (no credit card required). You get 7 days to start, but you can extend your trial to a maximum of 30 days by completing onboarding tasks.
Caveat: Prices differ based on how you’re billed
The above prices assume you pay annually, which gives you a 20% discount. If you want to pay month-to-month, the prices are:
Roadmaps Essentials: $30/editor/month
Roadmaps Advanced: $55/editor/month
Ideas Essentials: $30/editor/month
Ideas Advanced: $45/editor/month
Feedback Essentials: $30/editor/month
Feedback Advanced: $45/editor/month
ProdPad pricing calculator
Here, we’ll give you a sense of how much you’d pay in a few different scenarios.
Scenario 1: You’re a small team with 3 editors
Imagine you’re a young startup, and you just want 3 editor seats for your PMs and your Dev lead. Because you’re a small team, you don’t need to make a visual roadmap. But you do want to be able to bring feedback in from your support tool and sync with your product development tool.
Ideas: You’d need the Advanced plan to sync with your dev tool. For 3 seats, you’d pay $1,296 per year.
Feedback: You’d need the Advanced plan to connect to your support tool. For 3 seats, you’d pay another $1,296 per year.
Roadmaps: You don’t need it, so you skip this module.
Total: You’d pay a total of $2,592 each year.
(Compare with Savio: For the same features in Savio and three seats, you could fit on the SMB plan for $49/month or $588 per year. Savio would save you just over $2,000 each year.)
Scenario 2: You’re a larger company with 15 editors and you want roadmaps
Now, say your team is a bit larger and you need 15 editor seats. You still need to bring in user feedback from your support tool, and you’d like to be able to sync with your dev tool. Plus, now you want to be able to create basic visual roadmaps to keep everyone aligned.
Ideas: You’d need the Advanced plan to sync with your dev tool. For 15 seats, you’d pay $6,480 per year.
Feedback: You’d need the Advanced plan to connect to your support tools. For 15 seats, you’d pay another $6,480 per year.
Roadmaps: You’d need just the Essentials plan to make your roadmaps. For 15 seats, you’d pay another $4,320 per year.
Total: For all three, you’d pay $17,280 annually.
(Compare with Savio: For the same features in Savio and 15 seats, you would need the Scaling plan for $199/month or $2,388 per year. Savio would save you $14,892 annually, although, note that you would still need another tool for the roadmaps.)
ProdPad reviews—is it worth the cost?
Product management software is a significant investment—especially if you have a large team. Is ProdPad worth it?
Users give it reasonable marks—it’s currently sitting at a 3.9 out of 5 on Capterra. Here’s what ProdPad users say about the tool—it’s pros and cons.
Users really like the ability to collect customer feedback and use it to prioritize features. They note the following pros:
Allows multiple stakeholders to provide feedback and input on product development
It includes some tools for prioritizing features and ideas
There’s good customer support
Ease of use
You can manage most aspects of product development in one place
This reviewer loves the ability to collect, structure, and manage feature ideas. They don’t need the roadmaps feature.
Users also note that there are some opportunities for improvement and that it’s not appropriate for all uses. They note some of the cons of this product management tool are:
It’s not always great value—it can be more expensive than it’s worth
There are limited integrations
It’s difficult to pull in feedback from many channels, like Zendesk and Help Scout
The segmentation is superficial—it’s difficult to find the highest-impact features
ProdPad tries to impose their way of approaching product management
This reviewer isn’t sure that roadmapping tools provide much value—at least for the cost.
Are there more affordable alternatives to ProdPad?
Absolutely. We’ve actually curated a full list of ProdPad alternatives, many of which are product management solutions that provide much better value.Savio has most of ProdPad’s features
Savio is the best ProdPad alternative. It has all the features of ProdPad’s Ideas and Feedback modules and is actually more powerful while also being less expensive.
Savio doesn’t yet have the roadmaps feature (it’s coming!), but if you need that, you can get it separately from ProdPad or another product roadmapping tool.
A better voting board
ProdPad has a portal but doesn’t have a feature voting board.
That’s fine, we actually believe there are a bunch of disadvantages to voting boards. Some companies rely on them probably more than they should.
Centralize feedback from anywhere
ProdPad has a number of integrations to bring feedback in from several channels. Note, these are only available on the Advanced plan.
Savio excels at this. We built Savio to be like a Swiss Army Knife—it can fit into whatever your customer communication stack is. And most integrations are included on every plan.
We have native integrations with customer support tools (Intercom, Help Scout, Zendesk), your CRM (Salesforce, HubSpot), and Slack. If we don’t have a native integration for the app your team uses, the Chrome extension is your answer for any web app. If that doesn’t work, you can probably connect through Zapier. And if none of those options work, we’ve got you covered with our API. You can even send feedback via email.
Savio centralizes feedback from any channel.
Organize and segment your feedback and feature requests
Now comes feature prioritization. To prioritize your features, you want to know which requests are most popular among which customers. That means segmentation.
ProdPad can segment feedback by customer, but only on the Advanced plan. And even then, it’s not very powerful.
Segmentation is the second place that Savio really excels. Its powerful engine lets you slice and dice your feedback so that you can quickly identify the highest-impact features. For example, you can easily identify:
What feedback prospects are leaving for your sales team
What features your churned customers were asking for
What your highest MRR customers think of your product
What customers on your free plan say they would pay for
Filter and sort your Savio vault of feedback and feature requests to find features with high cumulative MRR.
This allows you to find and prioritize the features that would have the biggest impact on your customers.
Build loyalty and reduce churn by closing the loop
ProdPad is missing one key feature: the ability to close the loop with customers.
Closing the loop means following up when you build something they ask for. It’s really powerful—it builds loyalty and reduces churn because customers know that you’re listening to them.
Savio lets you send close-the-loop emails in just a few clicks.
Close the customer feedback loop in Savio with just a few clicks.
The takeaway: ProdPad is expensive for the value it provides
ProdPad is useful—it can help you organize your product development workflows and processes. It gives you the ability to create roadmaps, collect feedback, and manage a backlog of feature ideas.
But some ProdPad users suggest that it’s quite expensive, especially for the functionality it has and the value that it provides.
Savio gives you all the same features (more, actually) as the ideas and feedback modules, and provides better value for money.
It’s a lightweight but powerful tool to help you build a better product.
See how it can help you, yourself: Try Savio, free.Last Updated: 12-01-2023
Kareem is a co-founder at Savio. He's been prioritizing customer feedback professionally since 2001. He likes tea and tea snacks, and dislikes refraining from eating lots of tea snacks.
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