The 12 Best Roadmap Tools for Product Managers in 2023

An intersection of two roads, representing decisions you make about your product roadmapPutting together a product roadmap? Here are some software tools that can help.

Here are the 12 best product roadmap software tools in 2023

  • Savio — A lightweight solution with powerful feature request tracking and prioritization. The only tool that lets you easily build evidence-based roadmaps.

  • Aha! — Lets you add on digital collaboration tools and issue-tracking functionality.

  • ProductPlan — Offers many different styles and templates.

  • Productboard — A modern roadmap software tool with robust feature request tracking.

  • ProdPad — A product management platform with basic Now/Next/Later roadmaps.

  • Asana — a popular project management tool that can double as a roadmapping software tool.

  • Monday — A project management ecosystem with a dev tool that supports roadmapping.

  • Wrike — A project management tool with roadmapping functionality.

  • SharpCloud — A roadmapping tool aimed at transportation, aerospace, and government sectors.

  • Airfocus — A project management platform with feedback and roadmapping features.

  • Jira — A feature-rich development tool that has roadmapping functionality.

  • Trello — A Kanban board software tool that you can use as a lightweight roadmap tool.

Product roadmap software tools generate visual product roadmaps. They make it easy for you to prioritize features from your backlog and produce roadmap documents you can share with your team. With a product roadmap app, you can:

  • Figure out the right features to build first

  • Communicate your product plans with your teams and create alignment

  • Keep your customers engaged with your product

The tough part is choosing a roadmap tool. Which one’s the best fit for your team and product?

This helps you figure that out. Below you’ll find a thorough guide on the top product roadmap tools on the market right now, including their key features, main integrations, pros and cons, and pricing plans.

The best roadmap tools

There are many software tools you could use for visualizing your product plans, but some stand out from the pack with their specialized functionalities and design. Here are the roadmap tools I think are currently killing it.

1. Savio

A screenshot of Savio’s roadmapping tool.Here’s an example of a roadmap built in Savio.

The hardest part of roadmapping is deciding—and agreeing on—what to build. Savio makes prioritizing easy by connecting features to your customer feedback and requests. We call this an “evidence-based” roadmap because we let you display relevant customer data right on the roadmap.

For example, you can display the number of requests each feature has gotten, the cumulative MRR of all the customers that asked for the feature, or even the cumulative opportunity revenue for each feature. These data are pulled directly from your customer source of truth and provide you the context you need to choose the highest-impact features.

Savio's roadmaps include customer data that provides context about your product decisions. This image highlights an example of that and points it out with arrows.Savio’s roadmap lets you display customer feedback data. In this example, we’ve displayed cumulative MRR for each feature, opportunity revenue, priority, and the number of customer requests for each feature.

Not only that, you can easily justify your product decisions to stakeholders. Why did you choose to put that feature on the roadmap? Because we’re focusing on Churn this quarter, and those are the features most requested by churned customers.

Our roadmaps are designed to make it easy to identify the best features to prioritize, and then pitch them to your stakeholders using data.

Key features

  • Customizable. You can make Savio’s roadmaps public or private. You can decide which features to put on, which feedback to include, and which customer data to display.

  • Displays customer data. Our roadmaps showcase not the features you’re planning to build, but also relevant customer data: MRR, opportunity revenue, status, priority—whatever you like. This concrete evidence lets you easily justify product decisions to stakeholders.

  • Feedback collection. Savio centralizes product feedback from your customer-facing teams. The feature requests and feedback they collect drive your product decisions and roadmap.

  • Accommodates your style of prioritization. There are lots of different prioritization frameworks out there—MoSCoW, RICE, Kano, etc. Savio’s designed to let you use whatever model you like best.

  • Connects to development tools. Roadmapping is just one piece. Once you’ve made your roadmap, Savio integrates with development tools so you can automate your workflow.

  • Follow-up with customers. After you build your new feature, Savio lets you follow up with the customers that asked for those features to close the feedback loop. Send personalized close-the-loop emails and get credit for listening.


Savio can connect to all the tools your frontline teams use. Integrations include Intercom, Zendesk, Help Scout, Salesforce, Hubspot CRM, and Slack. We’ve also got a Chrome extension, which makes it easy to collect feature requests from any app. Or, encourage your customers to send feedback to your Savio vault using the public voting board. Finally, we’ve got an API to connect to your feedback programmatically.


  • Painless product meetings. You can use data to justify your product decisions which makes it easier to agree on what to build.

  • Customer-centricity. Connect your roadmap with your customer feedback and feature request backlog so you gain visibility into what your customers want.

  • Customizable. Include the features you want and exclude the ones you don’t, depending on your audience.

  • Segmentation. Prioritize features based on what different customer segments want—Enterprise clients, churned customers, prospects, and more.

  • Easy to build. You can build a roadmap from your feature request list in minutes.



Savio's starting price stands at $39 per month for the first admin and $23 per month for extra editors. Note: Our pricing might have changed since we wrote this—check out the current pricing and plans here.

Learn more: Schedule a demo or take it for a test drive—try Savio for free.

2. Aha!

An example of an Aha! roadmap.Here’s an example of an Aha! roadmap.

Aha! Offers several different product management tools organized into four core products:

  • Aha! Roadmaps. This tool helps you build and share visual product roadmaps.

  • Aha! Ideas. This is a feature voting board tool that collects product suggestions and feature requests.

  • Aha! Create. This is a set of collaboration tools, including a digital notebook and a whiteboard. It’s aimed at Product teams.

  • Aha! Develop. This tool helps you coordinate your product development processes; it’s comparable to Jira.

Aha!’s roadmapping tool is very sophisticated. In the conversation around whether or not roadmaps should be high-level planning documents or detailed release plans, Aha! Leans towards the latter.

Key features


Aha! offers integrations with Jira, Azure DevOps, GitHub, Pivotal, Rally, GitLab, Redmine, FogBugz, and Bugzilla. Additionally, it connects with its own product development tool.


  • Comes pre-loaded with several different types of templates

  • Several different modules let you select the functionality you need

  • You can use customer feedback to make product decisions

  • You can share your product roadmaps with your team and other stakeholders


  • The tool is complex and may take some time for teams to learn

  • You can segment your customers, but only on a few dimensions

  • The customer feedback portal isn’t set up to minimize bias in customer feedback

  • It only really offers very detailed feature-based roadmaps that are almost release plans

  • It’s not the best tool for higher-level strategic roadmaps

Alternatives: 7 Alternatives to Aha!’s Roadmapping Tool


Aha! pricing is organized by module. You would need both the Roadmaps and Ideas modules to collect feature requests and prioritize them to a visual roadmap. Roadmaps starts at $59 per user per month; Ideas starts at $39 per user per month. Learn more about Aha! pricing and plans here.

Learn more: Aha! vs. Savio

3. ProductPlan

An example of a roadmap in ProductPlan.Here’s an example of an Aha! roadmap.

ProductPlan is designed for building roadmaps across many different industries. Unlike many other product management software tools, it doesn’t let you collect feedback from customers. But it does let you add new features, rank them in order of priority, and then arrange them to form a visual roadmap.

You can then share this roadmap with your stakeholders either publicly or privately.

Key features

  • A wide array of different templates

  • Lots of roadmap design elements like swimlanes, milestones, and goals

  • Prioritize features based on value and effort scores

  • View your feature list in a table format

  • Flexible permission settings let you collaborate with your team


ProductPlan integrates with Jira, GitHub, Microsoft Team, Vimeo, Confluence, and Slack, among others.


  • Good user interface and graphics

  • A number of different roadmap templates and views

  • Minimal training is required to use it

  • Outstanding customer support

  • You can make roadmaps public or private


  • You can only prioritize features based on value and effort—it doesn’t support other prioritization frameworks

  • You can’t easily connect your product vision, strategy, and roadmap

  • You can’t close the feedback loop with customers

  • It’s costly for the limited features that it provides

  • It’s designed to be useful across industries, but that means it’s not necessarily designed for teams building software products

Alternatives: 7 ProductPlan Alternatives for Roadmapping


ProductPlan pricing starts at $39 per editor per month for the basic features. Learn more about ProductPlan pricing plans here.

Learn more: ProductPlan vs. Aha!

4. Productboard

An example of a roadmap in Productboard.Here’s an example of a public Productboard roadmap.

Productboard is a suite of tools that help understand customer needs and build roadmaps. Like Savio, it can connect your customer feedback to your prioritization process to your visual roadmap document.

Key features

  • Centralized repository for your customer feedback

  • Public feedback portal and voting board

  • Visually prioritize the features that support your objectives

  • Create visual roadmaps that you can share with your team


Integrates with Slack, Microsoft Teams, Confluence, GitHub, Salesforce, Intercom, Zendesk, Gong, and more.


  • You can centralize your feedback from multiple applications

  • You can segment based on geography, industry, and market size

  • You can inform customers about new feature additions with automated emails

  • You can choose from a variety of roadmap templates


  • You can’t segment by useful dimensions like MRR or opportunity revenue

  • The public feedback portal can is set up in a way that introduces bias into your feedback

  • You can’t personalize the notification emails that go to your customers

Alternatives: Save $4,800 Annually with these Productboard Alternatives


Productboard plans begin at $20 per user per month, but if you want to use your own prioritization framework or score, or get the voting board, it’s $80 per maker per month. Learn more about Productboard’s pricing plans here.

Learn more: Productboard vs. ProductPlan

5. ProdPad

Screenshot of a ProdPad roadmap.Here’s an example of a ProdPad roadmap.

ProdPad is a suite of product management tools that includes visual roadmaps. It lets you collect feedback and feature requests and centralize them into an idea backlog. Then you can prioritize them based on impact and effort, and create visual roadmaps to articulate your product strategy to stakeholders.

ProdPad provides a single straightforward Kanban board-style Now/Next/Later roadmap tool. You can make it public, private, or restrict access to certain individuals. Just note that it’s basic—it lacks more advanced features and customization options.

Key features

  • Roadmaps module for Now/Next/Later roadmaps

  • Ideas backlog portal

  • Scoring for impact and effort

  • Prioritization using the value vs impact framework

  • AI assistance contributes to highlighting potential product ideas

  • Connect roadmap with objective and key results (OKR) framework


ProdPad integrates with Jira, Azure DevOps, Rally, Pivotal Tracker, Slack, Intercom, and Salesforce among others. It also offers a Chrome extension, a Zapier integration, and provides an API for connecting to other tools.


  • You can centralize your customer feedback from various channels

  • You can link product roadmap to customer feedback and product ideas

  • You can tie your roadmap to your product strategy

  • It’s compatible with numerous development tools


  • The prioritization process is rudimentary, relying solely on impact and effort scores

  • You can’t segment feature requests to understand what specific types of customers want

  • You can’t send personalized close-the-loop messages when you build new features

  • You can’t configure the voting portal to hide vote counts or randomize order to minimize bias

  • There isn’t a straightforward method to follow up with customers when their requested features are developed

Alternatives: Top 12 ProdPad Alternatives to Create Better Software


ProdPad has three modules—Roadmaps, Ideas, and Feedback. They each have two levels: Essentials ($24 per month per editor) and Advanced ($36 per month per editor). Learn more about ProdPad pricing here.

Learn more: ProdPad vs. Productboard

6. Asana

Here’s an example of a roadmap built using Asana.

Asana is a powerful, web-based project management system designed to facilitate team collaboration and task management. It combines elements of project management, file storage, and collaboration, and it enables teams to manage their work and tasks in a single platform.

Asana's primary goal is to improve team productivity by breaking projects down into manageable tasks, where each member can have clear visibility of their responsibilities and deadlines. While Asana isn’t a purpose-built product roadmapping tool, you can use it to build product roadmaps.

Key features

  • Task and project management collaboration tools

  • Several visualization views including timeline, list, Kanban, and Gantt charts

  • Team members can like, share, comment, and respond to updates and notifications

  • Users can create custom fields to track data that are specific to their project, team, or organization


Asana integrates with a wide variety of applications including Slack, Microsoft Teams, Google Drive, Dropbox, Harvest, and more. They also offer an API, allowing you to build your own custom integrations.


  • A clean and intuitive interface

  • It connects with your task management system

  • Can accommodate a number of project management styles and workflows

  • Excellent for facilitating team collaboration with features like in-app commenting, file attachments, and task followers


  • It’s not easy to collect customer feedback and attach it to your roadmap

  • There’s no functionality for prioritizing feature requests

  • You can’t segment your features by customer data

  • You can’t easily make your roadmap public or available to customers

  • You can’t easily connect your product roadmap to your development workflows


Asana starts with a free plan. If you need automated workflows, it’s $10.99 per user per month. For advanced workflows, it’s $24.99.

7. Monday

Here’s an example of a roadmap. offers a variety of productivity and project management tools. It streamlines team collaboration and workflow tracking and has an intuitive, and user-friendly design. Monday is versatile and their “dev” product can be used to collect feedback and create product roadmaps.

Key features

  • Several different timeline views

  • Workflow automations

  • Sprint planning

  • Bug tracking

  • Feedback management

Integrations integrates with a multitude of other software including Slack, Zapier, Jira, Microsoft Teams, and more. You can also use Savio to track feature requests from your Monday CRM.


  • Great for task management

  • Connects to your release plan

  • Automations help streamline product workflows

  • Can accommodate a number of different dev processes—Kanban, Scrum, Waterfall, etc.


  • No public voting board functionality

  • Difficult to pull in customer feedback from other tools, like Intercom

  • You can’t segment feature requests by customer attributes like MRR

  • Doesn’t easily let you score features by priority

  • You can’t send personalized close-the-loop emails to customers


Monday dev starts at $9 per seat per month and goes up to $20 per seat per month. There’s also a custom Enterprise plan.

8. Wrike

Here’s an example of a roadmap built using Wrike.

Wrike is a versatile project management and collaboration platform designed to streamline workflows and improve productivity for teams of all sizes. It provides a centralized workspace where teams can track deadlines, prioritize tasks, view project progress in real-time, and collaborate efficiently.

Wrike's flexible and customizable approach makes it useful for a number of different industries. And yes, you can use it to build a product roadmap.

Key features

  • Task management features

  • Communication and collaboration tools

  • Several views, including Kanban, Gantt charts, and list view


Wrike provides extensive integration capabilities, including Salesforce, Slack, Teams, Dropbox, HubSpot, and Jira.


  • Automations help to streamline workflows

  • Great tools for managing projects and tasks

  • Tons of options and features for collaboration

  • Flexible ways to view your roadmap and several different views


  • It doesn’t include a feedback repository to store customer feedback

  • It’s not easy to use it to prioritize features and decide what to build next

  • Roadmaps would have to be internal—you can’t easily share them publicly

  • You can’t easily close the loop with customers when you build what they ask for


The team plan starts at $9.80 per user per month.

9. SharpCloud